The NHL's Canadian media rights deal, valued at $5.2 billion over 12 years, is set to expire after next season, prompting expectations for a new agreement that could double that amount. With the rise of streaming, the NHL may seek both traditional and streaming partners, potentially pairing Rogers with Amazon, which has already begun airing exclusive hockey games. As negotiations approach, the landscape has shifted significantly since 2013, emphasizing the need for a modern approach to media rights.
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